With its extensive track record in performance marketing, the ADLPartner Group designs, markets and implements performance marketing solutions on its own behalf or for its major partners.
Strong value-added marketing expert
Created in 1972, the ADLPartner Group supports businesses from all sectors with their marketing issues through a wide range of customer recruitment, management and loyalty solutions.
Its expertise is built around its extensive marketing engineering know-how and its proven cross-channel track record, combined with the most innovative digital expertise.
Historically, the Group has supported leading brands from the banking, mass retail or service sectors. With its strong partnership-based culture, it works with more than 40% of the companies from the CAC 40.
ADLPartner has been marketing and selling magazine subscriptions for over 40 years. Its strong BtoBtoC culture has enabled it to establish itself as a benchmark in this sector.
For several years, the Group has notably been developing a white-label magazine subscription service. This advantageous and attractive offer, automatically renewed based on a system for regular direct debits, provides a solution for publishers looking for new readers and for top brands looking for a premium turnkey, multichannel service.
With this press service, customers of partner brands are able to benefit from magazine subscriptions (paper and digital) at preferential prices from a selection of over 400 titles. A tablet is also offered as a gift for all orders.
This premium service, deployed for major partner brands (banking, insurance, services, retail), is effectively aligned with their expectations for managing their customers and building loyalty, while making it possible to capitalize on and monetize their databases.
Under the ADLPerformance brand, the integrated BtoB customer marketing offers bring together all the high-level cross-channel marketing solutions and expertise from across the Group and its subsidiaries (Converteo, Activis, Leoo and ADLPartner Hispania).
These marketing services activities are effectively aligned with the expectations of partners and customers who want to develop their customer management and loyalty within quick turnaround times, while limiting the investments involved.
Partners entrust ADLPerformance with creating value through their databases. ADLPerformance handles the marketing of products and services based on their customers (up-selling and cross-selling). To achieve this, ADLPerformance deploys cross-channel marketing techniques, additional sales forces and dedicated tools to continuously improve performances for each campaign.
The innovative marketing solutions offered by ADLPerformance make it possible to implement effective global cross-channel approaches harnessing the full potential of digital and data. More specifically, these solutions make it possible to:
- Qualify customers
- Generate leads
- Develop customer value
- Outsource sales / invoicing / customer service functions for partners.
Since 2014, the ADLPartner Group has offered insurance products on a direct marketing basis for its own customers, as well as its partners’ customers and prospects, through its brokerage subsidiary ADLP Assurances.
Focused on the quality of its offers, ADLP Assurances works with market-leading general and personal risk insurance firms to create bespoke, targeted products (accidental death, legal protection, etc.), renowned for their performances.
Marketed under the AvoCotés brand, these everyday insurance products are easy to understand and activate. They are also effectively aligned with general needs for cover and perfectly adapted for their target populations.
This diversification is based around the Group’s well-established distance-selling expertise for recurrent services, tailored to the insurance market. This new offer has seen strong growth for the past two years.