With its extensive cross-channel marketing track record and deep data expertise, the ADLPartner Group designs, markets and implements customer relationship management and loyalty services on its own behalf or for its partners (banks, retailers, services, e-commerce, etc.) across all distribution channels.
Strong value-added marketing expert
Created in 1972, the ADLPartner Group supports businesses from all sectors with their marketing issues through a wide range of customer recruitment, management and loyalty solutions.
Its expertise is built around its extensive marketing engineering know-how and its proven cross-channel track record, combined with the most innovative digital expertise.
Historically, the Group has supported leading brands from the banking, mass retail or service sectors. Operating under the ADLPerformance brand, the Group works with 50% of the companies from the CAC 40 and large numbers of mid-market firms.
European leader in customer loyalty through the magazine press, the Group has been selling press subscriptions for over 40 years.
Distributed mainly under a white-label magazine subscription service, the open-ended subscription is the main product line. This advantageous and attractive offer, automatically renewed based on a system for regular direct debits, provides a solution for publishers looking for new readers and for top brands looking for a premium turnkey, multichannel service. With this press service, customers of partner brands are able to benefit from magazine subscriptions (paper and digital) at preferential prices from a selection of over 400 titles. A tablet is also offered as a gift for all orders.
The company also operates in the direct sale of fixed-term subscriptions, generally twelve months, and cultural products (books, audio and video) and utility articles (health, well-being and leisure).
These services combine the entities of the Group and its subsidiaries (Activis, Converteo, Leoo and ADLPartner Hispania) to provide tailor-made and innovative cross-channel solutions. These solutions support companies in their value creation by maximizing their marketing actions performances and enhancing customer knowledge. The Group's marketing services activities already take a prominent position on the fench and spanish markets by supporting a large number of pan-European brands.
The innovative marketing solutions offered by ADLPerformance make it possible to implement effective global cross-channel approaches harnessing the full potential of digital and data.
Through its subsidiary ADLP Assurances, the Group offers insurance products on a direct marketingbasis for its own customers and prospects, as well as its partners’ customers and prospects. This activity is based around the Group’s well-established distance-selling expertise for recurrent services, tailored to the insurance market.
Focused on the quality of its offers, ADLP Assurances works with market-leading general and personal risk insurance firms to create bespoke, targeted products (accidental death, legal protection, etc.), renowned for their performances. These everyday insurance products are easy to understand and activate. They are also effectively aligned with general needs for cover and perfectly adapted for their target populations.