2021 FIRST-HALF NET SALES: €75.5M (+16.4%)

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STRONG GROWTH IN DIGITAL MARKETING: €30.9M (+40.7%)


Following robust sales growth during the first quarter of 2021, the ADLPerformance Group ramped up its growth during the second quarter of 2021, with net sales  of €37.7m, up +29.1% versus the second quarter of 2020 and +12.9% compared with the second quarter of 2019 before the health crisis.

For the first half of 2021, the ADLPerformance Group is reporting consolidated net sales of €75.5m, up +16.4% versus the first half of 2020 and +12.9% versus the first half of 2019. The gross sales volume  came to €151.2m, up +10.7% compared with the first half of 2020. The Group’s gross margin  climbed +12.0% to €63.9m.

The Digital Marketing business is capitalizing on the strong commercial development achieved for Consulting services, against a backdrop of businesses investing in data, as well as the extension of the scope for marketing services. The Digital Marketing business represented 30% of the Group’s gross margin at end-June 2021, compared with 25% at end-June 2020.

The portfolio-based activities confirmed their robust development. Net sales for the Magazine business, despite a basis for comparison impacted by the end of sales under the France Abonnements brand, grew during the first half of 2021, reflecting the positive change in the model, transitioning towards partnership-based sales. The Insurance business has continued to build on its effectively managed growth, consolidated by the extension of the product mix. 

First-half key figures

Breakdown of the change in the Group’s net sales by business line:

€m H1 2021 H1 2020 Change
Net sales 75.5 64.8 +16.4%
Magazines 41.3 40.3 +2.7%
Digital Marketing 30.9 21.9 +40.7%
Insurance 3.2 2.6 +24.5%


Breakdown of the change in net sales by region:

€m H1 2021 H1 2020 Change
Net sales 75.5 64.8 +16.4%
France 67.8 59.7 +13.5%
Spain 7.7 5.1 +51.2%

 

Breakdown of the change in the Group’s gross margin by business line:

€m H1 2021 H1 2020 Change
Gross margin 63.9 57.1 +12.0%
Magazines 41.3 40.3 +2.7%
Digital Marketing 19.3 14.2 +36.2%
Insurance 3.2 2.6 +24.5%

 

Magazines: solid growth

The gross margin for the Magazine business is up 2.7% to €41.3m. Excluding the impact of the end of sales under the France Abonnements brand during the first half of 2020 (€2.6m), the gross margin shows 9.8% growth compared with a first half of 2020 that was affected by the health crisis. The solid partnership-based prospecting campaigns developed throughout the period made it possible to record a slight increase in the active open-ended subscription portfolio at 30 June 2021.

In thousands of units 30 June 2021 30 June 2020 Change
Active open-ended subscriptions 2,647 2,621 +1.0%

 

Digital Marketing: strong growth trend

The gross margin for Digital Marketing activities is up 36.2% to €19.3m. 

Consulting services (€12.7m; +39%) maintained a strong rate of growth, driven by the expansion of the subsidiary Converteo, a market leader for digital and data strategy consulting, and the development of its teams, with over 200 consultants, in response to expectations for a very buoyant market.

The growth in marketing services in France (€4.4m; +51%) is linked primarily to the integration of the company AWE (BtoB digital marketing agency) and Pschhh’s assets (strategic planning and creation agency) since the second half of 2020, contributing €2.1m to the first-half gross margin. Excluding further acquisitions, commercial activity slowed down during the first half of the year due to the latest impacts of the health crisis and the wait-and-see approach adopted by clients.

Marketing services in Spain (€2.2m; +5%) picked up, with a more sustained rate of operations since the second quarter of 2021.

Gross margin (€m) H1 2021 H1 2020 Change
Consulting - France 12.7 9.2 +38.7%
Marketing services - France 4.4 2.9 +51.0%
Marketing services - Spain 2.2 2.1 +4.9%
Total Digital Marketing 19.3 14.2 +36.2%

 

Insurance: effectively managed growth

The gross margin for ADLP Assurances, the subsidiary specialized in direct marketing insurance brokerage, is up 25% to €3.2m, thanks to growth in the policyholder portfolio and the emergence of supplementary health sales since the end of 2020.

Outlook

The Group is optimizing its commercial investments in its magazine and insurance activities to further strengthen its portfolios generating recurrent revenues. Alongside this, its strong financial resources are enabling it to move forward with an aggressive external growth strategy, looking to sustainably strengthen its position as a major player for digital marketing in Europe. Confident about its prospects, the ADLPerformance Group aims to become a European leader for data marketing by 2025. 


ADLPartner / ADLPerformance in brief

With its extensive cross-channel marketing track record and deep data expertise, the ADLPerformance Group designs, markets and implements customer acquisition, loyalty and relationship management services on its own behalf or for its partners and clients across all distribution channels. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. The Group recorded net sales of €139m in 2020 and employs more than 600 people. 

ADLPartner is listed on the regulated market Euronext Paris – Compartment C.
ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA

www.adlperformance.com

CONTACTS

ADLPartner / ADLPerformance
Investor Relations & Financial Information
tel: +33 (0)1 41 58 72 03
relations.investisseurs@adlpartner.fr

Calyptus
Cyril Combe 
tel: +33 (0)1 53 65 68 68
adlpartner@calyptus.net