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Communiqués de presse
Informations réglementées
Communiqués de presse
Informations réglementées

The ADLPartner Group is reporting €122.3 million in net sales([i]) at 31 December 2016, up 3.3% from 2015. The gross sales volume([ii]) came to €277.9 million, stable compared with 2015.

Quarterly business trends

At 31 December

2016

2015

Change

 

Gross sales volume (€ million)

277.9

278.0

-

1st quarter

68.2

69.5

-2.0%

2nd quarter

67.3

66.3

+1.4%

3rd quarter

63.1

65.3

-3.5%

4th quarter

79.3

76.8

+3.3%

 

 

 

 

Net sales (€ million)

122.3

118.4

+3.3%

1st quarter

29.8

29.4

+1.1%

2nd quarter

29.6

27.9

+5.9%

3rd quarter

27.7

27.8

-0.5%

4th quarter

35.3

33.2

+6.3%

 

 

ADLPartner is reporting growth in both its gross sales volume (+3.3%) and its net sales (+6.3%) for the fourth quarter of 2016. This progress has been driven primarily by strong growth in marketing services, particularly in Spain, as well as a positive effect (€0.7 million) linked to the acquisition of a majority interest in Activis in October. Open-ended subscription sales have shown a good level of resilience, with only a limited contraction for the portfolio at end-2016 compared with 2015. Lastly, the commercial investments in ADLP Assurances, the specialist direct marketing insurance brokerage subsidiary, have continued to move forward with a view to developing a portfolio of contracts that will drive future revenues.

 

Developments for each region

At 31 December

2016

2015

Change

 

 

 

 

Active open-ended subscriptions (units)

3,093,222

3,174,811

-2.6%

France

3,017,715

3,077,132

-1.9%

Spain

75,507

97,679

-22.7%

 

 

 

 

Gross sales volume (€ million)

277.9

278.0

-

France

263.9

268.0

-1.5%

Spain

13.9

10.0

+39.5%

 

 

 

 

Net sales (€ million)

122.3

118.4

+3.3%

France

111.2

111.2

-

Spain

11.1

7.2

+53.2%

 

 

 

Change in the product mix

At 31 December

2016

2015

Change

 

 

 

 

Gross sales volume (€ million)

277.9

278.0

-

Open-ended subscriptions

204.7

207.8

-1.5%

Fixed-term subscriptions

36.2

39.1

-7.3%

Books, merchandise, audio and video

18.6

20.4

-9.0%

Other (insurance and marketing services)

18.4

10.7

+72.5%

 

 

 

 

Net sales (€ million)

122.3

118.4

+3.3%

Open-ended subscriptions

75.6

75.6

-

Fixed-term subscriptions

14.5

16.2

-10.5%

Books, merchandise, audio and video

16.0

17.4

-7.7%

Other (insurance and marketing services)

16.1

9.2

+75.6%

 

 

The solid results achieved by the open-ended subscription range highlight the performance of the marketing mixes rolled out in 2016. The contraction in fixed-term subscription, books, merchandise, audio and video products reflects the reduced level of prospecting investment in these unfavorable markets. The strong growth in other offers reflects the development of ADLPerformance, which has recorded higher levels of listings across diverse markets; to a lesser extent, it also reflects the development of ADLP Assurances, with its commercial investments maintained at a similar level to 2015.

 

Outlook

 

The ADLPartner Group is moving forward with a strategy to create value and capitalize on its marketing expertise in new developing markets with a view to further strengthening its potential for growth and profitability over the medium and long term.

 

Next date: 2016 full-year earnings on 24 March 2017 (after close of trading)

 

ADLPartner in brief

With its extensive track record in performance marketing, ADLPartner designs, markets and implements customer relationship management and loyalty services on its own behalf or for its major partners (banks, retailers, services,
e-commerce, etc.) across all distribution channels.

ADLPartner is listed on the regulated market Euronext Paris – Compartment C.

ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA

www.adlpartner.com

 

 

CONTACTS

ADLPartner

Investor Relations & Financial Information

tel: +33 1 41 58 72 03

relations.investisseurs@adlpartner.fr

 

Calyptus

Cyril Combe

tel: +33 1 53 65 68 68

adlpartner@calyptus.net

 

 

 

 

 

 

([i]) Net sales (determined in line with the French professional status for subscription sales) only include the amount of remuneration paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded. For acquisition and management commissions linked to sales of insurance policies, net sales comprise current and future commissions issued, acquired by the accounting reporting date, net of cancellations.

([ii]) Gross sales volume represents the value of subscriptions and other products sold. It is equal to net sales for the insurance business.