ADLPartner: 2.2% net sales GROWTH for the first nine months of 2016

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Communiqués de presse
Informations réglementées
Communiqués de presse
Informations réglementées

The ADLPartner Group recorded €87.0 million in net sales[i] for the first nine months of 2016, up 2.2% year-on-year. The gross sales volume[ii] came to €198.5 million, down 1.3%.

 

Quarterly business trends

At 30 September

2016

2015

Change

 

Gross sales volume (€ million)

198.5

201.2

-1.3%

1st quarter

68.2

69.5

-2.0%

2nd quarter

67.3

66.3

+1.4%

3rd quarter

63.1

65.3

-3.5%

 

 

 

 

Net sales (€ million)

87.0

85.2

+2.2%

1st quarter

29.8

29.4

+1.1%

2nd quarter

29.6

27.9

+5.9%

3rd quarter

27.7

27.8

-0.5%

 

 

In the third quarter, the ADLPartner Group optimized its prospecting campaigns, while focusing on its open-ended subscription portfolio, which was virtually stable in France at end-September 2016. Alongside this, marketing services have continued to develop strongly, particularly in Spain. Lastly, the commercial investments in ADLP Assurances, the specialist direct marketing insurance brokerage subsidiary, have continued to move forward with a view to developing a portfolio of contracts that will drive future revenues.

 

Developments for each region

At 30 September

2016

2015

Change

 

 

 

 

Active open-ended subscriptions (units)

2,967,688

3,006,286

-1.3%

France

2,887,652

2,903,001

-0.5%

Spain

80,036

103,285

-22.5%

 

 

 

 

Gross sales volume (€ million)

198.5

201.2

-1.3%

France

188.5

194.2

-2.9%

Spain

10.0

7.0

+43.5%

 

 

 

 

Net sales (€ million)

87.0

85.2

+2.2%

France

79.1

80.3

-1.4%

Spain

7.9

4.9

+60.5%

 

 

 

 

Change in the product mix

At 30 September

2016

2015

Change

 

 

 

 

Gross sales volume (€ million)

198.5

201.2

-1.3%

Open-ended subscriptions

147.2

151.7

-3.0%

Fixed-term subscriptions

25.9

28.2

-8.2%

Books, merchandise, audio and video

13.8

14.9

-7.3%

Other

11.7

6.4

+81.8%

 

 

 

 

Net sales (€ million)

87.0

85.2

+2.2%

Open-ended subscriptions

53.9

54.9

-1.9%

Fixed-term subscriptions

10.9

12.1

-9.8%

Books, merchandise, audio and video

11.9

12.7

-6.0%

Other

10.3

5.5

+87.5%

 

 

The open-ended subscription portfolio has achieved solid sales thanks to ongoing work to optimize its marketing mix. Prospecting campaigns for the fixed-term subscription portfolio and the books, merchandise, audio and video range have been limited, reflected in a reduced contribution by these offers. The strong progress made with other products highlights the sustained growth in BtoB marketing services sold under the ADLPerformance brand and, to a lesser extent, the development of ADLP Assurances.

 

Outlook

The ADLPartner Group is moving forward with a strategy to create value and capitalize on its marketing expertise in new growth markets. To support the development of its subsidiary ADLP Assurances, the Group is maintaining a level of commercial investments comparable to 2015. This diversification will enable the Group to further strengthen its potential for growth and profitability over the medium and long term.

 

 

Next date: 2016 full-year net sales on 26 January 2017 (after close of trading)

 

 

ADLPartner in brief

With its extensive track record in performance marketing, ADLPartner designs, markets and implements customer relationship management and loyalty services on its own behalf or for its major partners (banks, retailers, services, e-commerce, etc.) across all distribution channels.

ADLPartner is listed on the regulated market Euronext Paris – Compartment C.

ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA

www.adlpartner.com

 

CONTACTS

ADLPartner

Investor Relations & Financial Information

tel: +33 1 41 58 72 03

relations.investisseurs@adlpartner.fr

 

Calyptus

Cyril Combe

tel: +33 1 53 65 68 68

adlpartner@calyptus.net

 

 

[i] Net sales (determined in line with the French professional status for subscription sales) only include the amount of remuneration paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded. For acquisition and management commissions linked to sales of insurance policies, net sales comprise current and future commissions issued, acquired by the accounting reporting date, net of cancellations.

[ii] Gross sales volume represents the value of subscriptions and other products sold. It is equal to net sales for the insurance business.